All SMS offers go out during 8AM-7PM so as to not incovenience the customer.
Sign up offer: Any customers that sign up to your marketing program past 7 PM will receive their SMS opt-in/followed by the offer the next morning
Birthday offer: Customers will receive their birthday offer first thing in the morning and it expires at midnight the same day
Promotional offer: Once you set a promotional offer - it goes out the next calendar day
Custom offer: If the custom offer is set in the 8 AM - 7 PM window, then the offer goes out immediately. If not, then it goes out the next morning
NOTE: SMS offers follow the standard SMS best practices. Customers with phone numbers who opted into marketing will be sent opt-in messages, if they subscribe to the opt-in then the offers will be sent out. All SMS offers go out during 8AM-7PM so as to not incovenience the customer.