The SMS Marketing system automatically identifies, builds and updates a
number of "pre-built" customer segments, like Top Spenders, Repeat
Customers, Recent Customers and more. In addition to these pre-built
segments, a merchant can add "Custom" segments under
Customers->Customer Segments. These Custom Segments will then appear
as one of the target groups to marketing during Promotional and Custom
offer setting.
These customer segments will also appear under Enrolled Customer
individual customer record so you can easily add a customer to a target
group.
Note, if you are importing pre-segmented customers from a file, please create the segment under Customers->Customer Segments first with the exact "names" as seen in the file.