The UMarket system automatically identifies, builds and updates a number of "pre-built" customer segments, like Top Spenders, Repeat Customers, Recent Customers and more. In addition to these pre-built segments, a merchant can add "Custom" segments under Customers->Customer Segments. These Custom Segments will then appear as one of the target groups to marketing during Promotional and Custom offer setting.
These customer segments will also appear under Enrolled Customer individual customer record so you can easily add a customer to a target group.
Note, if you are importing pre-segmented customers from a file, please create the segment under Customers->Customer Segments first with the exact "names" as seen in the file.