1. The app can be used such that the offers can be redeemed at any store. This works for custom, holiday and birthday offers.
2. If the merchant wants to set up earned rewards, e,g., punch cards, these rewards are earned at each store and the earnings are not carried across stores.
In summary, top customers, punch card customers and lapsed customers offers are earned at each store individually, but the reward can be redeemed at any store.