Showcased below are 2 businesses using the UMarket app. One is a Taco business and the other a Vape shop.
Example 1: Eatery/Restaurant
1. Taco Place has seven types of UMarket promotions active.
In February 2016, the Taco Place saw 3245 new customer visits, with 674 visits from returning customers. As seen in the dashboard, 23% of the rewards sent to customers (by Text messages) were redeemed. The business enrolled an average of 10 customers daily into it's marketing/rewards program, totaling 296 customers in February. The customers enrolled into the loyalty marketing program spent an average of $8.88 more than the average spend by all non-enrolled customers - this is an impressive sales lift for a business with an average ticket of ~$12, showing the tangible value of building a loyal customer base.
FEBRUARY 2016
2. Let us dig a little deeper... and look at the numbers over a six month period. We see 20% of the returning customers are carrying a coupon, and 20% of the coupons sent are redeemed.
3. Now reviewing the enrollment numbers, we see a total of 7346 customers in the database. This merchant has collected customer phone numbers from 47% of their customers. Our marketing app sent an opt-in message to 3,450 of these customers, and 34% opted into receiving offers from Taco Place, while 12% have opted-out. The system will continue to reach out to the 54% who have not yet opted in or opted out to build up the opt-in database for this merchant. This is a very highly valuable customer base that the merchant can use to grow a profitable business.
The enrollment breakdown below can be found under: Reports->Customer Reports on navigation bar.
4. Turning our scope to the seven active offers. Below we see the performance of each offer type.
The details as shown below are found under Reports->Loyalty Report on the navigation bar.
5. Growing Average Ticket Size
The Taco Place had an average ticket price of $9.57 at the start of the rewards program in September 2015. By February 2016, this has grown to $11.97 across 24,850 transactions. Detailed Sales breakdown can be found under Analytics->Sales Summary on the navigation bar.
EXAMPLE 2: VAPE SHOP
1. VAPOR Shop has seven types of UMarket promotions active.
In February 2016, the Vape Shop saw 97 new customer visits, with 134 visits from returning customers. As seen in the dashboard below, 10% of the rewards sent to customers were redeemed. The business enrolled an average of 1.5 customers daily into it's marketing/rewards program, totaling 45 customers in February. The customers enrolled into the loyalty marketing program spent an average of $25.39 more than the average spend by all non-enrolled customers - this is an impressive sales lift for a business with an average ticket of ~$25, showing the immense value of building a loyal customer base.
FEBRUARY 2016
.2. Let us dig a little deeper... and look at the numbers over a six month period. We see 14% of the coupons sent are redeemed and the number of returning customers has increased from ~40% in the early months to almost 60% in February 2016.
3. Now reviewing the enrollment numbers, we see a total of 1253 customers in the database. 960 have initially indicated a readiness to be receive promotions from this merchant. Vape shop has collected customer phone numbers from 45% of their customers and emails from 32% of their customers. Our marketing app sent an SMS opt-in message to 558 customers, 15% have opted into receiving offers from Vape shop , while 16% have opted-out. The system will continue to reach out to the 69% who have not yet opted in or opted out to build up the opt-in database for this merchant.
The enrollment breakdown below can be found under: Reports->Customer Reports on navigation bar.
4. Turning our scope to the seven active offers. Below we see the performance of each offer type.
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1. 5% of the sign up offers sent to "new customers" were redeemed 10% off next purchase; Thanks for signing up |
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2. 5% of the offers sent to top spenders were redeemed Spend $100 get 10% off next purchase |
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3. 2% of the "win back" offers sent to lapsed customers were redeemed Buy 1Juice get 2 at equal or lesser value free for customers who have lapsed for 90 days |
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4. 37% of the digital punch cards were completed and redeemed Spend $15 in The Vape Shop 5 times get $15 Store credit |
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5. 8% of the birthday offers were redeemed Sent 7 days before the birthday, valid on birthday only - Happy Birthday from The Vape Shop
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6. 12% of a holiday promotion were redeemed Half price on all juice for Valentine's day; Buy 1 Get 1 FREE!!! For St. Patties Day
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| 7. 14% of a custom offer were redeemed Free juice just for walking through the door! (5$) value |
The details as shown below are found under Reports->Loyalty Report on the navigation bar.
5. Growing Average Ticket Size
The Vape Shop had an average ticket price of $24.91 across 2,242 transactions over six months from Sept. 2015 to Feb 2016. Detailed Sales breakdown can be found under Analytics->Sales Summary on the navigation bar.
