1. The UMarket system automatically identifies, builds and updates a number of "pre-built" customer segments, like Top Spenders, Repeat Customers, Recent Customers and more. In addition to these pre-built segments, a business can add "Custom" segments under Customers->Customer Segments.
2. How do I add customers to these segments? These customer segments will also appear under Enrolled Customer individual customer record so you can easily add a customer to a target group.
3. These Custom Segments will then appear as one of the target groups to marketing during Promotional and Custom offer setting.