Acquired Customers enables a business to track return value of acquired customers. Selecting a calendar month in the past shows you the number of unique new customers acquired that month and track their purchase pattern in the subsequent months, how often do they return and how much they spend etc. (note: The figures shown at the top includes the seed month selected.

Acquired Customers Report tracks the spend by groups of customers, also called cohort analysis.The graph provides insight into the repeat purchase pattern of newly acquired customers. This is especially useful when merchants acquire new customers through a marketing promotion. This chart separates those newly acquired customers that come in once for the deal and never come back from those that become repeat customers. It also shows the value of these acquired repeat customers by tracking their spending to-date.