In a separate Internet browser window, search and find the facebook, twitter and foursquare IDs of the businesses against whom you would like to compare your social media reach. 

Login to your web dashboard. In the left navigation bard, tap on Social Media. Click on the dropdown labeled “Compare with”. Select “Add Business”. 

You can now add up to five business ids each for facebook, twitter and foursquare. Make your entries and hit submit. BeSocial will now continuously track your social media ranking.